“It was the fastest pre-order of an Xbox that we’ve ever had. I can’t guarantee that stock will be available in launch week for people to just walk into a store and pick up. Demand is really high. I’d just encourage people if they want one at launch, to get moving,” said Eagle in the interview with GamesIndustry.biz.
Pre-orders for the Xbox One X have been difficult to secure in the Canadian market since they first went live back in August. It’s unclear if Eagle’s comments are little more than him towing the company line in an effort to build up hype for the mid-generation update to the console, though they very well could be.
I have my doubts many people will have difficulty finding one of these things at launch. I mean, do you ever remember hearing Nintendo tell people that they would have issues finding the Switch at launch? No, we just assumed that would be the case because people wouldn’t stop talking about it.
In this situation, given how little buzz the Xbox One X has, this sounds like Microsoft is simply trying to drum up excitement themselves.